Resorts World also hired a Director of Asian Marketing and has hosted Chinese-themed events. Casinos have particularly marketed to older Asian community members who are often the most vulnerable.Ĭurrently, Resorts World Casino, the only gaming facility operating in five boroughs, has Chinese language advertisements plastered throughout Queens.
“He is targeting the Asian community who will be spending the money at the casino and we know this means they will be losing their hard-earned money.”Ī 2021 report by Asian CARES, a coalition of ethnic-based community organizations in Boston, found that casinos target their advertising toward Asian communities and their immigrant population, often exploiting their poverty and social isolation. “A casino in Citi Field is surrounded by immigrant communities and Cohen and his team are specifically targeting our communities like Flushing, a heavily Asian community,” said Sarah Ahn, an organizer with the Fed Up Coalition, a group opposed to the casino. In their view, a casino on top of public parkland would not only cause environmental issues for communities, such as an increase in flooding and an increase in car traffic for a community already in need of public green space, but it would also prey on vulnerable immigrants when building its customer base. Also Read: Despite Dozens of Safety Violations, the Construction of a Multimillion Tower Continues in Queens
